Harvard business review on brand management
Author(s)
Bibliographic Information
Harvard business review on brand management
(Harvard business review paperback books)
Harvard Business School Press, c1999
- Other Title
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Brand management
Available at 30 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
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  United Kingdom
  Germany
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  United States of America
Note
Contains articles previously published in the Harvard business review
Includes index
Description and Table of Contents
Description
Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.
Table of Contents
1. Building Brands without Mass Media by Erich Joachimsthaler and David A. Aaker 2. Brands versus Private Labels by John A. Quelch and David Harding 3. How Do You Grow a Premium Brand? by Regina Fazio Maruca 4. Should You Take Your Brand to Where the Action Is? by David A. Aaker 5. Extend Profits, Not Product Lines by John A. Quelch and David Kenny 6. The Logic of Product-Line Extensions--Perspectives from the Editors 7. Can This Brand Be Saved? by Regina Fazio Maruca 8. Your Brand's Best Strategy by Vijay Vishwanath and Jonathan Mark About the Contributors Index
by "Nielsen BookData"