Consumer behavior and the behavioral sciences : theories and applications

書誌事項

Consumer behavior and the behavioral sciences : theories and applications

edited by Steuart Henderson Britt

(The Wiley marketing series)

R. E. Krieger Pub. Co., 1979, c1966

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注記

Reprint. Originally published: New York : J. Wiley, 1966

Bibliography: p. 585-587

Includes index

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