Promotion of advertising expenditure surveys by class of media on an internationally comparable basis : resolution of the ICC Executive Committee, February 1959, and recommendations of the Commission on Advertising of the ICC
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Promotion of advertising expenditure surveys by class of media on an internationally comparable basis : resolution of the ICC Executive Committee, February 1959, and recommendations of the Commission on Advertising of the ICC
(Brochure, 195)
International Chamber of Commerce, 1959
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