Strategic marketing : planning and control

Author(s)

• Drummond, Graeme
• Ensor, John
• Chartered Institute of Marketing

Bibliographic Information

Strategic marketing : planning and control

Graeme Drummond, John Ensor

（The Marketing series, . Student）

Butterworth-Heinemann published in associtaion with the Chartered Instutute of Marketing, 1999

Note

Includes bibliographical references and index

Details

• NCID: BA44763626
• ISBN:
  • 0750644826
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xiii, 176 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.84
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA00527772