Exploring marketing research
著者
書誌事項
Exploring marketing research
Dryden Press, c2000
7th ed
大学図書館所蔵 件 / 全9件
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注記
Includes index
内容説明・目次
内容説明
This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
「Nielsen BookData」 より
