The guide to franchising
著者
書誌事項
The guide to franchising
Cassell, 1999
6th ed
- : pbk
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注記
Includes index
"First published 1970"--T.p. verso
内容説明・目次
内容説明
This work explores all aspects of franchising from its history to contemporary developments. It examines and answers fundamental questions such as: why franchise?; and what can be franchised? The book blends practical advice with commentary and is aimed at those studying or working in the field.
目次
- The meaning of "franchise"
- the history of franchising
- why franchise your business?
- why take up a franchise?
- what can be franchised?
- how to become a franchiser
- the financial aspects of franchising
- franchisor services to franchises
- how to become a franchisee
- franchisor-franchisee relations
- channels of communication
- the franchise contract
- techniques of multiple franchising and international franchising
- six UK case studies
- four international case studies
- the British Franchise Association
- the Franchise Consultant's Association.
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