Get your message across : the professional communication skills everyone needs

著者

• Ewart, Jacqui
• Sedorkin, Gail
• Schirato, Tony

書誌事項

Get your message across : the professional communication skills everyone needs

Jacqui Ewart, Gail Sedorkin, Tony Schirato

Allen & Unwin, 1998

• : pbk

内容説明・目次

内容説明

A practical guide to producing press releases, newsletters, advertisements, brochures and other forms of promotional material. The book offers an easy-to-follow guide to producing suitable copy and explains how to deal with designers and printers, and offers suggestions for distributing brochures, newsletters and other forms of scripts for ads and presentations, and checklists for organizing functions.

目次

Introduction1 How to write effectivelyPART I PUBLICATIONS2 Brochures3 Newsletters4 ReportsPART II PROMOTIONAL MATERIAL5 Advertisements6 Advertising supplements7 Columns8 Internet9 Media releases10 Promotional kits11 Video scriptsPART III PRESENTATIONS AND EVENTS12 Backgrounders13 Briefing notes14 Conferences15 Press conferences16 Presentations17 Speeches18 ToursIndex

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA44803629
• ISBN:
  • 1864486708
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: St. Leonards, N.S.W
• ページ数/冊数: x, 180 p.
• 大きさ: 20 cm
• 分類:
  • DC21 : 808.02
• 件名:
  • LCSH : Written communication
  • LCSH : Advertising copy