Michael Jordan and the new global capitalism
著者
書誌事項
Michael Jordan and the new global capitalism
W.W. Norton, 1999
1st ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
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ISBN 9780393047479
内容説明
This is the story of Michael Jordan, the American basketball player, and a company that saw a link between Jordan and a world waiting to buy. The convergence of these forces with the new global media, opened the way for the spread of American cultural domination in dozens of less powerful nations. This book is part biography, part social history and part economic analysis. The author's discussion of Nike's dominance over the world marketplace is often scathing, while his biography of Jordan and the long commercial history of basketball reveal much about American society.
- 巻冊次
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: pbk ISBN 9780393320374
内容説明
With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. "LaFeber brings an impressive intellect to bear on his subject," Barbara Rudolph wrote in the Chicago Tribune: how the devices of triumphant capitalism, coupled with high-tech telecommunications, are conquering the nations of the world, one mind--one pair of feet--at a time.
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