The business of children's entertainment
Author(s)
Bibliographic Information
The business of children's entertainment
（The Guilford communication series）
Guilford Press, c1998
Available at 9 libraries
Note
Includes bibliographical references (p. 167-181) and index
Description and Table of Contents
Description
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a material world of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.
Table of Contents
1. Children Become Consumers
2. Children Become Audiences
3. The Industries: Television and Toy
4. Case Studies: Smurfs and He-Man and ThunderCats
5. Alternatives
6. The Media Marketplace
7. International Expansion
8. Consequences
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