Encyclopedia of major marketing campaigns

著者

書誌事項

Encyclopedia of major marketing campaigns

Thomas Riggs, editor

Gale Group, c2000-

  • [v. 1]
  • v. 2 : hardcover

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注記

Publisher varies: v. 2: Thomson/Gale

Includes bibliographical references and indexes

内容説明・目次

内容説明

This reference looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.

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