Strategic brand communication campaigns

Author(s)

• Schultz, Don E.
• Barnes, Beth E.

Bibliographic Information

Strategic brand communication campaigns

Don E. Schultz, Beth E. Barnes

NTC Business Books, c1999

5th ed

Note

Includes index

Details

• NCID: BA44904615
• ISBN:
  • 0844229520
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xxi, 378 p.
• Size: 24 cm
• Classification:
  • DC21 : 659.113
• Subject Headings:
  • LCSH : Advertising campaigns
  • LCSH : Advertising -- Brand name products