The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

Author(s)

• Peppers, Don
• Rogers, Martha
• Dorf, Bob

Bibliographic Information

The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

Don Peppers, Martha Rogers, and Bob Dorf

Currency Doubleday, c1999

1st ed

Note

Includes bibliographical references (p. 377-392) and index

Details

• NCID: BA44926582
• ISBN:
  • 038549369X
• LCCN: 98038165
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxiv, 406 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.127
  • DC21 : 658.8/12
• Subject Headings:
  • LCSH : Market segmentation
  • LCSH : Consumers' preferences
  • LCSH : Relationship marketing