The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

著者

• Peppers, Don
• Rogers, Martha
• Dorf, Bob

書誌事項

The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

Don Peppers, Martha Rogers, and Bob Dorf

Currency Doubleday, c1999

1st ed

注記

Includes bibliographical references (p. 377-392) and index

• NII書誌ID(NCID): BA44926582
• ISBN:
  • 038549369X
• LCCN: 98038165
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxiv, 406 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.127
  • DC21 : 658.8/12
• 件名:
  • LCSH : Market segmentation
  • LCSH : Consumers' preferences
  • LCSH : Relationship marketing