Corporate purpose : why it matters more than strategy
Author(s)
Bibliographic Information
Corporate purpose : why it matters more than strategy
（Transnational business and corporate culture, . Problems and opportunities / edited by Stuart Bruchey）
Garland Pub., 1999
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Note
"A Garland series"--Leaf preceeding t.p
Originally presented as the author's thesis (doctoral)--Claremont Graduate University
Includes bibliographical references (p. 305-310) and index
Description and Table of Contents
Description
Toyota's spectacular performance in the competitive and mature auto industry has been attributed to many factors. This research suggests that although all these measures contributed to the outstanding performances of Toyota over the decades, the real driver of Toyota's decisions and actions is Toyota's purpose.
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