Managing international students : recruitment to graduation
著者
書誌事項
Managing international students : recruitment to graduation
（Managing universities and colleges : guides to good practice）
Open University Press, 1999
- : hbk
- : pbk
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注記
Includes bibliographical references (p. [159]-161) and index
内容説明・目次
- 巻冊次
-
: pbk ISBN 9780335203079
内容説明
The themes of Managing International Students include: education for world citizenship; marketing concepts and their intercultural appropriateness; the tensions of enterprise and public accountability; and the balance between income generation and quality assurance. Christine Humfrey places the movement of international students in a historic context and pays particular attention to changes in legislation and attitude towards these students amongst many developed nations in the last twenty years. She reviews the responses of the institutions to those changes, and debates in detail approaches to strategic planning, implementation through agreed tactics, market identification, penetration and consolidation and student care. The book emphasizes the need for a welcoming and well-informed host environment and suitable specialist services. It also looks to the likely shape of international education in the new millennium.
Managing International Students is full of 'hands on' advice and practical examples drawn from personal experience. It is a comprehensive and accessible guide for everyone concerned with international students or interested in the concept of international education.
目次
Acknowledgements
Preface
The way we were
a history of the international student
Marketing the product
creating a strategic plan for the institution
Selling the product
deciding on and implementing institutional tactics
Repeat orders
looking after students
Market consolidation
making the most of internal and external resources
The way ahead
Bibliography
Useful contacts
Index.
- 巻冊次
-
: hbk ISBN 9780335203086
内容説明
The themes of this work include: education for world citizenship; marketing concepts and their intercultural appropriateness; the tensions of enterprise and public accountability; and the balance between income generation and quality assurance. The author places the movement of international students in a historic context and pays particular attention to changes in legislation and attitude towards these students amongst many developed nations in the last 20 years. She reviews the responses of the institutions to those changes, and debates in detail approaches to strategic planning, implementation through agreed tactics, market identification, penetration and consolidation and student care. The book emphasizes the need for a welcoming and well-informed host environment and suitable specialist services. It also looks to the likely shape of international education in the new millennium. This work is full of advice and practical examples drawn from personal experiences. it is a guide of everyone concerned with international students or interested in the concept of international education.
目次
- The way we were - a history of the international student
- marketing the product - creating a strategic plan for the institution
- selling the product - deciding on and implementing institutional tactics
- repeat orders - looking after students
- market consolidation - making the most of internal and external resources
- the way ahead.
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