New service development : creating memorable experiences

Author(s)

• Fitzsimmons, James A.
• Fitzsimmons, Mona J.

Bibliographic Information

New service development : creating memorable experiences

editors, James A. Fitzsimmons & Mona J. Fitzsimmons

Sage Publications, c2000

• : cloth
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA45012629
• ISBN:
  • 0761917411
  • 076191742X
• LCCN: 99050410
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xv, 328 p.
• Size: 23 cm
• Classification:
  • LCC : HD9980.5
  • DC21 : 658
• Subject Headings:
  • LCSH : Service industries -- Management
  • LCSH : New products -- Management
  • LCSH : Product management
  • LCSH : Customer services