Futurize your enterprise : business strategy in the age of the e-customer

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Futurize your enterprise : business strategy in the age of the e-customer

by David Siegel

John Wiley, c1999

Available at  / 23 libraries

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Includes index

Description and Table of Contents

Description

Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online." - Eric Schmidt, CEO, Novell "Siegel's principles are a roadmap to the future. The limiting factor online is not the pace of technology but the pace of perception." - Jane Metcalfe, founder, Wired Ventures Inc. "David Siegel's vision of the future is a gift. When I look forward to the changes ahead, this is what I envision. A future where companies co-exist with customers in an expandable, renewable relationship. Managers: you will love this book!" - Susan Rockrise, Worldwide Creative Director, Intel "The next revolution on the Internet will be a management revolution. David Siegel shows how your customers will change your company, whether you were planning to reorganize or not!" - Steve Schaffer, CEO, Mystery.net "David Siegel uses a people-centered, commonsense approach to take the Web from the realm of hype into practical reality." - John Porter, Chairman, Telos Group About the companion web site This book comes with a companion web site, where you can get all the tools you need to construct a customer-led web strategy. It's designed to go hand-in-hand with this book. Come to www.futurizenow.com and get the rest of the story.

Table of Contents

PRINCIPLES. The Toast Is Burning. Why Most Web Strategies Fail. E-Business. The E-Customer. The Thruth Economy. PRACTICE. Management by Surfing Around. The Customer-Led Web Site. The Customer-Led Company. Cyber Synergy. Navigating in the New World. PROTOTYPES. Grocery Store. Magazine Publisher. Steel Fabricator. Real Estate Clearinghouse. Book Superstore. Software Company. Bank Intranet. Drug Manufacturer. PREDICTIONS. The Job Seeker. The Homemaker. The Breadwinner. The Teenager. The Moviegoer. The Frequent Flier. The Student. The Lawyer. The Patient. The Reputation Consultant. Afterword. About the Author. About the Book. Index.

by "Nielsen BookData"

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