Communicating when your company is under siege : surviving public crisis
著者
書誌事項
Communicating when your company is under siege : surviving public crisis
Fordham University Press, 1999
3rd ed
- hc. : alk. paper
- pbk. : alk. paper
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注記
Includes bibliographical references (p. [391]-409) and index
内容説明・目次
内容説明
Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
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