Advertising
Author(s)
Bibliographic Information
Advertising
South-Western College Pub., c2000
2nd ed
- : hd
Available at / 8 libraries
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Note
Supplementary multimedia instructional materials are available to accompany the text
"Web site addresses": p. 649-654
Includes bibliographical references and indexes
Description and Table of Contents
Description
Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.
by "Nielsen BookData"