Intellectual property : licensing and joint venture profit strategies
著者
書誌事項
Intellectual property : licensing and joint venture profit strategies
（Intellectual property series）
Wiley, c1998-c2001
2nd ed
- [main vol.]
- 2001 cumulative suppl
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
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[main vol.] ISBN 9780471194354
内容説明
"Intellectual Property" includes trademarks, formulae and copyright, and an understanding of it is becoming increasingly vital for business success. Companies need to know how to exploit their intellectual property through licensing and joint venture arrangements, which can generate profits if used properly. The book includes easy-to-use checklists and procedures, as well as charts and graphs, to assist in assessing licensing and joint venture arrangements. Special features include analysis of specific industries and appendices listing actual royalty rates of some well-known agreements. The text is supplemented annually to keep subscribers up-to-date on the financial issues affecting joint venturing, particularly tax, legal and accounting practices.
目次
Emergence of Intellectual Property Exploitation Strategies. Introduction to Exploitation Strategies. An Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights. Creating Industry Standards. Economic Ananlysis of ExploitationUnderlying Theory. Economic Contributions of Intellectual Property. Determining a Royalty RateAn Example. Risks of Exploitation. Licensing Economics and Royalty Rates. Dealing with Early-Stage Intellectual Property. Trademark Licensing. Licensing Negotiations and Agreements. Joint Venture. Global Exploitation Potential. Organizing for the Future. Appendices. Index.
- 巻冊次
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2001 cumulative suppl ISBN 9780471390459
内容説明
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent.
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