Mastering basic management
著者
書誌事項
Mastering basic management
（Macmillan master series）
Macmillan, 1999
3rd ed
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注記
Includes index
内容説明・目次
内容説明
Mastering Basic Management is a fully comprehensive introduction to the principles and practice of management. This edition has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.
目次
An Introduction to Management.- The Purpose and Nature of Management.- The Directors.- Objectives and Policy.- Short-Range and Long-Range Forecasting.- Planning.- Corporate and Strategic Planning.- Organisation (1).- Organisation (2).- Command or Direction.- Co-ordination.- Control.- Motivation.- Communication in the Organisation.- Communication and People.- The Manager.- Functional Mangement.- The Marketing Function.- The Production Function.- The Purchasing Function.- The Research and Development Function.- The Finance Function.- The Personnel Function.- Management Support Services.- The Manager and Change.
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