Strategy and the business landscape : text and cases
Author(s)
Bibliographic Information
Strategy and the business landscape : text and cases
Addison-Wesley, c1999
Available at 7 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
Pankaj Ghemawat, respected and renowned Harvard University professor, has designed and written a business strategy text to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.*Contemporary strategic issues are grounded within an historical perspective.*A focus on business-level strategy allows MBA students to focus on strategies that have the greatest potential of improving business performance.*An integrated, core set of Harvard Business School cases deepens and extends the concepts developed in the chapters.*These extensively class-tested cases explore a range of strategy concepts in a variety of industries.
Table of Contents
1. The Early History of Strategy.
2. Scanning the Business Landscape.
3. Creating Competitive Advantage.
4. Competitive Dynamics.
5. Sustaining Superior Performance.
6. The Future of Strategy Cases.
Case 1: Intel Corporation, 1968-97.
Case 2: Adolph Coors in the Brewing Industry.
Case 3: Cola Wars Continue: Coke vs. Pepsi in the 1990's.
Case 4: Crown Cork & Steal in 1989.
Case 5: Wal-Mart Stores, Inc.
Case 6: De Beers Consolidated Mines Ltd.
Case 7: Microsoft, 1995.
Case 8: British Satellite Broadcasting vs. Sky Television.
Case 9: Barnes & Noble vs. Amazon.com.
Case 10: Nucor at a Crossroads.
by "Nielsen BookData"