Strategy and the business landscape : text and cases
著者
書誌事項
Strategy and the business landscape : text and cases
Addison-Wesley, c1999
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Pankaj Ghemawat, respected and renowned Harvard University professor, has designed and written a business strategy text to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.*Contemporary strategic issues are grounded within an historical perspective.*A focus on business-level strategy allows MBA students to focus on strategies that have the greatest potential of improving business performance.*An integrated, core set of Harvard Business School cases deepens and extends the concepts developed in the chapters.*These extensively class-tested cases explore a range of strategy concepts in a variety of industries.
目次
1. The Early History of Strategy.
2. Scanning the Business Landscape.
3. Creating Competitive Advantage.
4. Competitive Dynamics.
5. Sustaining Superior Performance.
6. The Future of Strategy Cases.
Case 1: Intel Corporation, 1968-97.
Case 2: Adolph Coors in the Brewing Industry.
Case 3: Cola Wars Continue: Coke vs. Pepsi in the 1990's.
Case 4: Crown Cork & Steal in 1989.
Case 5: Wal-Mart Stores, Inc.
Case 6: De Beers Consolidated Mines Ltd.
Case 7: Microsoft, 1995.
Case 8: British Satellite Broadcasting vs. Sky Television.
Case 9: Barnes & Noble vs. Amazon.com.
Case 10: Nucor at a Crossroads.
「Nielsen BookData」 より
