International marketing

著者

• Terpstra, Vern
• Sarathy, Ravi

書誌事項

International marketing

Vern Terpstra, Ravi Sarathy

（The Dryden Press series in marketing）

Dryden Press, c2000

8th ed

注記

Previous ed.: 1997

Includes bibliographical references and indexes

Map (1 folded sheet) as insert

内容説明・目次

内容説明

Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

目次

Part I: The International Environment. Introduction: The Concept of Global Marketing. Economic Environment: The World Economy. Economic Environment: The Foreign Economies. Cultural Environment: The People of the World. The Political-Legal Environment. Part II: International Marketing Management. Global Marketing Strategy. International Marketing Intelligence. International Product Policy: The Basic Product and its Attributes. International Product Policy: New Product Development and Product-Line Policies. Foreign Market Entry. Distribution: Foreign Market Channels and Global Logistics. International Promotion: Advertising. International Promotion: Other Factors. Pricing in International Marketing: 1. Pricing in International Marketing: 2. International Marketing of Services. Part III: Co-ordinating International Marketing. Planning, Organisation, and Control of International Marketing. The Future of International Marketing.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA45151589
• ISBN:
  • 0030211123
• LCCN: 99074020
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Fort Worth ; London
• ページ数/冊数: xxv, 753 p., [16] p. of plates
• 大きさ: 29cm
• 付属資料: 1 map (folded to 22x13cm)
• 分類:
  • DC21 : 658.848
• 件名:
  • LCSH : Export marketing -- Management
• 親書誌ID:
  • BA03762950