Advertising promotion : supplemental aspects of integrated marketing communications

著者

    • Shimp, Terence A

書誌事項

Advertising promotion : supplemental aspects of integrated marketing communications

Terence A. Shimp

(The Dryden Press series in marketing)

Dryden, c2000

5th ed

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注記

Previous ed. published as: Advertising, promotion and supplemental aspects of integrated marketing communications, 1997

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