Advertising promotion : supplemental aspects of integrated marketing communications

著者

• Shimp, Terence A

書誌事項

Advertising promotion : supplemental aspects of integrated marketing communications

Terence A. Shimp

（The Dryden Press series in marketing）

Dryden, c2000

5th ed

注記

Previous ed. published as: Advertising, promotion and supplemental aspects of integrated marketing communications, 1997

• NII書誌ID(NCID): BA45152300
• ISBN:
  • 0030211131
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Fort Worth, Tex. ; Tokyo
• ページ数/冊数: xxix, 674 p
• 大きさ: 29 cm
• 分類:
  • DC21 : 658.82
• 件名:
  • LCSH : Direct marketing
  • LCSH : Sales promotion
  • LCSH : Communication in marketing
  • LCSH : Advertising
• 親書誌ID:
  • BA03762950