Learning aid for use with Basic marketing : a global-managerial approach

Author(s)

• Perreault, William D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Learning aid for use with Basic marketing : a global-managerial approach

William D. Perreault, Jr., E. Jerome McCarthy

Irwin/McGraw-Hill, c1999

13th ed

• NCID: BA45161844
• ISBN:
  • 0070005699
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 1 v. (various pagings)
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing -- Management