Handbook of communication audits for organisations

著者

書誌事項

Handbook of communication audits for organisations

edited by Owen Hargie and Dennis Tourish

Routledge, 2000

  • : hbk
  • : pbk

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注記

Includes bibliographical references (p. [333]-353) and indexes

内容説明・目次

巻冊次

: hbk ISBN 9780415186414

内容説明

Why are some organisations successful, while others perish in the marketplace? Evidence is growing to suggest that a key part of the answer is communication. How people interact with each other, or fail to do so, often determines an organisation's overall prospects of success. Accordingly, there is growing interest in techniques which can be employed to measure current communication effectiveness and enable targets to be set for improvements. The Handbook of Communication Audits for Organisations equips readers with the vital analytic tools required to conduct assessments. Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia: review the main options confronting organisations embarking on audit discuss the merits and demerits of the approaches available provide case studies of the communication audit process in action discuss how audit findings can be interpreted so suitable recommendations are framed outline how reports emanating from such audits should be constructed. The Handbook will be invaluable to students of organisational communication, as well as the growing number of communications managers in the business world.
巻冊次

: pbk ISBN 9780415186421

内容説明

Why are some organisations successful, while others perish in the marketplace? Evidence is growing to suggest that a key part of the answer is communication. How people interact with each other, or fail to do so, often determines an organisation's overall prospects of success. Accordingly, there is growing interest in techniques which can be employed to measure current communication effectiveness and enable targets to be set for improvements. The Handbook of Communication Audits for Organisations equips readers with the vital analytic tools required to conduct assessments. Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia: review the main options confronting organisations embarking on audit discuss the merits and demerits of the approaches available provide case studies of the communication audit process in action discuss how audit findings can be interpreted so suitable recommendations are framed outline how reports emanating from such audits should be constructed. The Handbook will be invaluable to students of organisational communication, as well as the growing number of communications managers in the business world.

目次

Part I. Audits in Context. Tourish, Hargie, Communication and Organisational Success. Tourish, Hargie, Auditing Communication to Maximise Performance. Part II. Audit Methodologies. Clampitt, The Questionnaire Approach. Millar, Gallagher, The Interview Approach. Dickson, The Focus Group Approach. Hargie, Tourish, Data Collection Log-sheet Methods. Hargie, Tourish, Auditing Professional Practice. Tourish, Hargie, Auditing the Communications Revolution. Tourish, Hargie, Crafting the Audit Report. Part III. Audits in Action. Hargie, Tourish, Charting Communication Performance in a Healthcare Organisation. Skipper, Hargie, A Communication Audit of a Hospital Clinic. Clampitt, Berk, A Communication Audit of a Paper Mill. Hargie, Lount, Auditing Communication Practices in the Church: A Study of a Catholic Diocese. Patti, McKenna, Thomas, Renforth, An External Communication Audit of a Superannuation Company. Downs, Hydeman, Adrian, Auditing the Annual Business Conference of a Major Beverage Company. Part IV. Final Considerations. Tourish, Hargie, Strategy, Research and Pedagogy: The Role of Audits.

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