Advanced media planning

Author(s)

Bibliographic Information

Advanced media planning

by John R. Rossiter and Peter J. Danaher

Kluwer Academic, c1998

Available at  / 6 libraries

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Note

System requirements for accompanying computer disc: IBM-compatible PC; Windows 95 or Windows 98 or later

Includes bibliographical references (p. [101]-106) and index

Details

  • NCID
    BA45266682
  • ISBN
    • 0792382188
  • LCCN
    98008744
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    xiii, 111 p.
  • Size
    24 cm.
  • Attached Material
    1 computer disk (3 1/2 in.)
  • Classification
  • Subject Headings
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