Business and administrative communication
著者
書誌事項
Business and administrative communication
Irwin/McGraw-Hill, c2000
5th ed
- : International ed
- : CD-ROM
- : Text bound with CD-ROM
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注記
Includes one quick reference chart
Includes bibliographical references (p. 669-678) and indexes
内容説明・目次
内容説明
This Fifth Edition of "Business and Administrative Communication" is a true leader in the field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. And, the state-of-the-art technology coverage is second-to-none.
目次
I. The Building Blocks of Effective Messages Chapter 1. Business Communication, Management, and Success Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, Revising Chapter 6. Designing Documents, Slides, and Screens II. Letters and Memos Chapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive Messages Chapter 10. Handling Difficult Persuasive Situations Chapter 11. Sales and Fund-Raising Letters III. Interpersonal Communication Chapter 12. Communicating Across Cultures Chapter 13. Working and Writing in Groups IV. Reports Chapter 14. Planning, Proposing, and Researching Reports Chapter 15. Analyzing Information and Writing Reports Chapter 16. Using Graphs and Other Visuals Chapter 17. Making Oral Presentations V. Job Hunting Chapter 18. Resumes Chapter 19. Job Application Letters Chapter 20. Job Interviews, Follow-Up Letters and Calls, and Job Offers Appendixes A. Formats for Letters,Memos and E-Mail messages. B. Writing Correctly C. Communication Theory and Semantics D. Toulmin Logic
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