Business and administrative communication
著者
書誌事項
Business and administrative communication
Irwin/McGraw-Hill, c2000
5th ed
- : International ed
- : CD-ROM
- : Text bound with CD-ROM
大学図書館所蔵 全8件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes one quick reference chart
Includes bibliographical references (p. 669-678) and indexes
内容説明・目次
内容説明
This Fifth Edition of "Business and Administrative Communication" is a true leader in the field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. And, the state-of-the-art technology coverage is second-to-none.
目次
I. The Building Blocks of Effective Messages Chapter 1. Business Communication, Management, and Success Chapter 2. Building Goodwill Chapter 3. Adapting Your Message to Your Audience Chapter 4. Making Your Writing Easy to Read Chapter 5. Planning, Composing, Revising Chapter 6. Designing Documents, Slides, and Screens II. Letters and Memos Chapter 7. Informative and Positive Messages Chapter 8. Negative Messages Chapter 9. Persuasive Messages Chapter 10. Handling Difficult Persuasive Situations Chapter 11. Sales and Fund-Raising Letters III. Interpersonal Communication Chapter 12. Communicating Across Cultures Chapter 13. Working and Writing in Groups IV. Reports Chapter 14. Planning, Proposing, and Researching Reports Chapter 15. Analyzing Information and Writing Reports Chapter 16. Using Graphs and Other Visuals Chapter 17. Making Oral Presentations V. Job Hunting Chapter 18. Resumes Chapter 19. Job Application Letters Chapter 20. Job Interviews, Follow-Up Letters and Calls, and Job Offers Appendixes A. Formats for Letters,Memos and E-Mail messages. B. Writing Correctly C. Communication Theory and Semantics D. Toulmin Logic
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