Marketing plans : how to prepare them, how to use them

Author(s)

• McDonald, Malcolm
• Chartered Institute of Marketing

Bibliographic Information

Marketing plans : how to prepare them, how to use them

Malcolm McDonald

（The Marketing series）

Butterworth-Heinemann, 1999

4th ed

Note

Previous ed.: 1984

Published in association with the Chartered Institute of Marketing

Includes index

Details

• NCID: BA45298634
• ISBN:
  • 0750641169
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xviii, 578 p.
• Size: 25 cm
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Planning
• Parent Bibliography ID:
  • BA00527772