Net gain : expanding markets through virtual communities
Author(s)
Bibliographic Information
Net gain : expanding markets through virtual communities
Harvard Business School Press, c1997
Related Bibliography 1 items
Available at / 6 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references (p. 221-224) and index
Description and Table of Contents
Description
"Net Gain" identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services, such as the Motley Fool Investment group to Internet communities of book lovers, "Net Gain" offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And, they show you how to do it.
by "Nielsen BookData"