Successful large account management

Author(s)

• Miller, Robert B. (Robert Bruce)
• Heiman, Stephen E.
• Tuleja, Tad

Bibliographic Information

Successful large account management

Robert B. Miller and Stephen E. Heiman with Tad Tuleja

H. Holt, c1991

Note

Includes index

• NCID: BA45322400
• ISBN:
  • 0805013040
• LCCN: 90025652
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 218 p.
• Size: 24 cm
• Classification:
  • LCC : HF5438.8.K48
  • DC20 : 658.8/1
• Subject Headings:
  • LCSH : Selling -- Key accounts
  • LCSH : Market segmentation
  • LCSH : Marketing -- Key accounts