Transnational marketing in the information age

著者

書誌事項

Transnational marketing in the information age

Diane DeSimone

（Transnational business and corporate culture）

Garland Pub., c1998

大学図書館所蔵 件 / 全5件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 141-143) and index

内容説明・目次

内容説明

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.

目次

  • Transnational Marketing-Concept
  • Chapter 1 Is it Still the Product, Price, Promotion, & Place "Business as Usual" in a Transnational Market?
  • Chapter 2 The Big "C" Within the 4 P's (Product, Price, Promotion, & Place)
  • Chapter 3 The 4 P's Within the Even Bigger "C"-Culture
  • A Marketing Planning Scenario
  • Chapter 4 The Chicken or the Egg
  • Which Comes First, Product or Market Definition?
  • Chapter 5 Competition
  • Chapter 6 Customer Targets
  • Chapter 7 The Intermediaries
  • Chapter 8 Building Credibility
  • Chapter 9 Price and Pesos
  • Chapter 10 Summary

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