Business
著者
書誌事項
Business
Prentice Hall, c1999
5th ed.
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注記
Includes bibliographical references and index
1 computer laser optical disk in plastic pocket attached to inside back cover
内容説明・目次
内容説明
For Introduction to Business courses.
One of the most comprehensive-yet readable surveys of all major facets of business. This best-selling text moves from general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business-further enriched by a host of supplements, including a multimedia CD-ROM free with each copy of the text.
目次
I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT.
Web Vignette: Beanie Baby Business.
1. Understanding The U.S. Business System.2. Conducting Business in the U.S.3. Understanding the Global Context of Business.4. Conducting Business Ethically & Responsibly.II. THE BUSINESS OF MANAGING.
Web Vignette: Cape Cod Revival.
5. Managing the Business Enterprise.6. Organizing the Business Enterprise.7. Understanding Entrepreneurship and Small Business.III. UNDERSTANDING PEOPLE IN ORGANIZATIONS.
Web Vignette: The Wacky World of Southwest Airlines.
8. Managing Human Resources.9. Understanding Employee Motivation and Leadership.10. Understanding Labor & Management Relations.IV. UNDERSTANDING PRINCIPLES OF MARKETING.
Web Vignette: Off to the Races.
11. Understanding Marketing Processes and Consumer Behavior.12. Developing & Pricing Products.13. Promoting Products.14. Distributing Products.V. MANAGING OPERATIONS AND INFORMATION.
Web Vignette: The Millennium Bomb.
15. Producing Services and Goods.16. Managing for Quality and Productivity.17. Managing Information Systems and Communication Technology.18. Understanding Principles of Accounting.VI. UNDERSTANDING FINANCIAL ISSUES.
Web Vignette: Lettuce & Loans.
19. Understanding Money and Banking.20. Understanding Securities and Investments.21. Understanding Financial and Risk Management.Appendix 1. Understanding the Legal Context of Business.Appendix 2. Understanding Insurance.
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