Marketing across cultures

Author(s)

• Usunier, Jean-Claude

Bibliographic Information

Marketing across cultures

Jean-Claude Usunier

Prentice Hall, an imprint of Pearson Education, c2000

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA45490460
• ISBN:
  • 0130106682
• LCCN: 99025726
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: xv, 627 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
  • DC21 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Social aspects
  • LCSH : International business enterprises -- Social aspects
  • LCSH : Intercultural communication