Cases in marketing management
著者
書誌事項
Cases in marketing management
John Wiley, c1992
- : pbk
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注記
Includes index
内容説明・目次
内容説明
This detailed casebook is divided into sections which tackle 10 of the most difficult issues in contemporary marketing management. Focusing on a number of situations which students will encounter in the office, it covers many business problems which are international in nature.
目次
- Marketing Decision Making
- Customer Behavior and Market Segmentation
- Marketing Research and Forecasting
- Product Policy
- Advertising and Sales Promotion
- Pricing
- Distribution
- Marketing and Society
- Planning and Implementation
- Case Index.
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