Market research : a guide to planning, methodology and evaluation
著者
書誌事項
Market research : a guide to planning, methodology and evaluation
Kogan Page, 1999
2nd ed
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注記
Previous ed.: 1996
Includes bibliographical references and index
内容説明・目次
内容説明
The second edition of the introduction to market research. Covers all recent developments, includes a section on making use of the Internet and also information about research into customer satisfaction. Offers guidance on planning market research, qualitative and quantitative research, samples and questionnaire design and data collection.
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