Wireless marketing
著者
書誌事項
Wireless marketing
（A Wiley-Interscience publication）
John Wiley, c1999
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注記
"Wiley-Interscience publication."
Includes index
内容説明・目次
内容説明
Anyone who needs to understand the marketing aspects of cellular services-from cellular communications companies to marketing professionals to sales and service engineers-will find this book invaluable. While studies of the existing and evolving markets exist, this book is the only one to address the marketing of this fast growing technology from the customer's point of view.
目次
- Market and product definition
- the marketing organization, the strategic plan and the marketing plan, pricing, sales channels, advertising and promotion
- marketing measurement
- competitive behaviour and analysis
- the sales process
- cellular sales productivity
- the limits to growth
- product management and development
- customer churn and loyalty programs
- a new era.
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