Latin American television : a global view
Author(s)
Bibliographic Information
Latin American television : a global view
Oxford University Press, 1999
- : pbk.
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Latin American Television makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain, and even the United States-the sixth largest Spanish-speaking country in the world.
This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a `geolinguistic region' and an `imagined community' which certain media corporations, Latin American and North American, seek to exploit.
A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalization of these markets as a `Latin world'.
Table of Contents
- Preface
- 1. Introduction
- 2. The Autumn of the Patriarch: Mexico and Televisa
- 3. The Latin American Continent: Brazil, Venezuela, and Argentina
- 4. 'The Wealthiest Hispanics in the World': Spanish Language Television in the United States
- 5. From Latin America to Latin Europe: Spain and Portugal
- 6. Non Plus Ultra: Latin Geolinguistic Markets and their Limits
- Index
by "Nielsen BookData"