The relevance of a decade : essays to mark the first ten years of the Harvard Business School Press

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The relevance of a decade : essays to mark the first ten years of the Harvard Business School Press

edited by Paula Barker Duffy

Harvard Business School Press, 1996, c1994

  • : pbk

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内容説明・目次

内容説明

This commemorative volume features essays on such topics as marketing, strategy formulation, information technology, ethics, accounting and control, finance, organizational behaviour, environmental economics and operations management. Authors include Charles Handy and Frances Cairncross.

目次

  • Beyond certainty: a personal odyssey, Charles Handy
  • A decade of change for corporate leaders, Jay W. Lorsch
  • Thoughts of an explorer of two worlds: business and information technology, Peter G.W. Keen
  • Green ink: economics, journalism, and the environment, Frances Caircross
  • Glancing back, looking ahead, in the world of finance, Samuel L. Hayes, III
  • Business ethics, the second generation: still searching for a cognitive fit, Laura L. Nash
  • Companies as laboratories, Robert S. Kaplan
  • The organizational change imperative: a personal journey, Michael Beer
  • Tectonic changes in the world of marketing, Benson P. Shapiro
  • Competitive strategy revisited: a view from the 1990s, Michael E. Porter
  • The product development imperative: competing in the new industrial marathon, Kim B. Clark and Takahiro Fujimoto
  • Beyond strategy, structure, systems to purpose, process, people: reflections on a voyage of discovery, Christopher A. Bartlett and Sumantra Ghoshal.

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