Leveraging Japan : marketing to the new Asia

Author(s)

• Fields, George
• 片平, 秀貴 カタヒラ, ホタカ
• Wind, Yoram J.
• Gunther, Robert E.

Bibliographic Information

Leveraging Japan : marketing to the new Asia

George Fields ... [et al.]

（The Jossey-Bass business & management series）

Jossey-Bass, c2000

Note

Other authors: Hotaka Katahira, Jerry Wind ; with Robert E. Gunther

Includes bibliographical references (p. 295-311) and index

Contents of Works

• The fourth rush
• From shoji screen to sheet glass : forces shaping the Japanese market
• The Japanese gateway to Asia
• Strategies for entering Japan and Asia
• From "tap water" marketing to tapping markets
• From power to finesse : segmentation, positioning, and branding
• Starting with the customer : developing products and services
• The discovery of value : pricing and promotion
• Good-bye to greetings : new rules of communications, advertising, and public relations
• The rise of cybermarketing
• Breaking the labyrinth : new rules of distribution
• Beyond bowing : new rules of customer satisfaction and value creation
• New rules of marketing research

Details

• NCID: BA45575541
• ISBN:
  • 078794663X
• LCCN: 99006831
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Francisco
• Pages/Volumes: xxi, 328 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.12.J3
  • DC21 : 658.8/0095
• Subject Headings:
  • LCSH : Marketing -- Japan
  • LCSH : Marketing -- Asia
  • LCSH : Consumers -- Japan -- Attitudes
  • LCSH : Consumers -- Asia -- Attitudes
• Parent Bibliography ID:
  • BA28227152