Leveraging Japan : marketing to the new Asia
著者
書誌事項
Leveraging Japan : marketing to the new Asia
（The Jossey-Bass business & management series）
Jossey-Bass, c2000
大学図書館所蔵 件 / 全40件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Other authors: Hotaka Katahira, Jerry Wind ; with Robert E. Gunther
Includes bibliographical references (p. 295-311) and index
収録内容
- The fourth rush
- From shoji screen to sheet glass : forces shaping the Japanese market
- The Japanese gateway to Asia
- Strategies for entering Japan and Asia
- From "tap water" marketing to tapping markets
- From power to finesse : segmentation, positioning, and branding
- Starting with the customer : developing products and services
- The discovery of value : pricing and promotion
- Good-bye to greetings : new rules of communications, advertising, and public relations
- The rise of cybermarketing
- Breaking the labyrinth : new rules of distribution
- Beyond bowing : new rules of customer satisfaction and value creation
- New rules of marketing research