A general theory of competition : resources, competences, productivity, economic growth

書誌事項

A general theory of competition : resources, competences, productivity, economic growth

Shelby D. Hunt

(Marketing for a new century / series editor, Naresh K. Malhotra)

Sage Publications, c2000

  • : cloth
  • : pbk

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注記

Bibliography: p. 261-283

Includes indexes

内容説明・目次

内容説明

Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. -Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory - labeled "resource-advantage theory" - stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena.

目次

Introduction Antecedents and Affinities Evolutionary and `Austrian' Economics Antecedents and Affinities Heterogeneous Demand and Differential Advantage Antecedents and Affinities Business Strategy and Institutional Theory Resource-Advantage Theory Foundational Premises Resource-Advantage Theory An Evolutionary Theory of Competition Productivity, Efficiency and Effectiveness Endogeneous Economic Growth The Wealth of Nations Conclusion

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