E-commerce : implementing global marketing strategies
著者
書誌事項
E-commerce : implementing global marketing strategies
Computer Technology Research Corp., 1999
1st ed
大学図書館所蔵 全12件
内容説明・目次
内容説明
Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.
目次
- The Global Marketplace
- E-Commerce Business Imperative
- Growth of the Internet
- Intranets and Extranets
- Trends Toward Supply Chain Integration
- The Virtual Corporation
- Business-to-Business (B2B) Commerce
- Business-to-Consumer (B2C) Commerce
- E-Commerce Features
- Catalogue-Based Purchasing
- Electronic Payment Systems
- Web-Based Electronic Data Interchange (EDI)
- Transaction Methods
- Digital Money Concepts
- E-Commerce Security
- Privacy Issues
- Payment Processing
- The Benefits of E-Commerce
- Targeted Marketing
- Pricing Alternatives
- Improved Customer Service
- Maximized Buying Convenience
- E-Commerce Communities
- Knowledge Audits
- Customer Profile Databanks
- Intelligent Agents
- EDI Over the Internet
- Electronic Clearinghouses
- Online Software Resellers
- Digital Marketing Issues
- Webcasting and Push Technologies
- E-Commerce Software
- Online Financial Services
- Virtual Trading
- Internet Banking. (Part Contents).
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