E-commerce : implementing global marketing strategies
Author(s)
Bibliographic Information
E-commerce : implementing global marketing strategies
Computer Technology Research Corp., 1999
1st ed
Available at 12 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Description and Table of Contents
Description
Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.
Table of Contents
- The Global Marketplace
- E-Commerce Business Imperative
- Growth of the Internet
- Intranets and Extranets
- Trends Toward Supply Chain Integration
- The Virtual Corporation
- Business-to-Business (B2B) Commerce
- Business-to-Consumer (B2C) Commerce
- E-Commerce Features
- Catalogue-Based Purchasing
- Electronic Payment Systems
- Web-Based Electronic Data Interchange (EDI)
- Transaction Methods
- Digital Money Concepts
- E-Commerce Security
- Privacy Issues
- Payment Processing
- The Benefits of E-Commerce
- Targeted Marketing
- Pricing Alternatives
- Improved Customer Service
- Maximized Buying Convenience
- E-Commerce Communities
- Knowledge Audits
- Customer Profile Databanks
- Intelligent Agents
- EDI Over the Internet
- Electronic Clearinghouses
- Online Software Resellers
- Digital Marketing Issues
- Webcasting and Push Technologies
- E-Commerce Software
- Online Financial Services
- Virtual Trading
- Internet Banking. (Part Contents).
by "Nielsen BookData"