E-commerce : implementing global marketing strategies

著者

書誌事項

E-commerce : implementing global marketing strategies

Bohdan O. Szuprowicz

Computer Technology Research Corp., 1999

1st ed

大学図書館所蔵 件 / 全12件

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内容説明・目次

内容説明

Organizations are looking for ways to expand business opportunities, improve customer service, and reduce costs. E-commerce may be the answer. This CTR report explores the growth of Internet technologies and their effects on the global marketplace. The business benefits of e-commerce are discussed, and effective strategies for implementing this emerging technology are provided.

目次

  • The Global Marketplace
  • E-Commerce Business Imperative
  • Growth of the Internet
  • Intranets and Extranets
  • Trends Toward Supply Chain Integration
  • The Virtual Corporation
  • Business-to-Business (B2B) Commerce
  • Business-to-Consumer (B2C) Commerce
  • E-Commerce Features
  • Catalogue-Based Purchasing
  • Electronic Payment Systems
  • Web-Based Electronic Data Interchange (EDI)
  • Transaction Methods
  • Digital Money Concepts
  • E-Commerce Security
  • Privacy Issues
  • Payment Processing
  • The Benefits of E-Commerce
  • Targeted Marketing
  • Pricing Alternatives
  • Improved Customer Service
  • Maximized Buying Convenience
  • E-Commerce Communities
  • Knowledge Audits
  • Customer Profile Databanks
  • Intelligent Agents
  • EDI Over the Internet
  • Electronic Clearinghouses
  • Online Software Resellers
  • Digital Marketing Issues
  • Webcasting and Push Technologies
  • E-Commerce Software
  • Online Financial Services
  • Virtual Trading
  • Internet Banking. (Part Contents).

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