Marketing management : text and cases

Author(s)

Bibliographic Information

Marketing management : text and cases

Michael R. Czinkota, Masaaki Kotabe, David Mercer ; prepared by Susan A. Peterson

Blackwell, c1997

Other Title

Introductor's manual to accompany marketing management : text & cases

Available at  / 1 libraries

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Note

"Instructor's manual" -- on t.p.

Description and Table of Contents

Description

The world of marketing is rapidly evolving, and the marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment. (FREE to adopters of the main text only.)

by "Nielsen BookData"

Details

  • NCID
    BA4580457X
  • ISBN
    • 1577180100
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, MA
  • Pages/Volumes
    316, [73] p.
  • Size
    28 cm
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