Marketing management : text and cases
Author(s)
Bibliographic Information
Marketing management : text and cases
Blackwell, c1997
- Other Title
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Introductor's manual to accompany marketing management : text & cases
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Note
"Instructor's manual" -- on t.p.
Description and Table of Contents
Description
The world of marketing is rapidly evolving, and the marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment. (FREE to adopters of the main text only.)
by "Nielsen BookData"