Analysis for marketing planning

Author(s)

• Lehmann, Donald R.
• Winer, Russell S.

Bibliographic Information

Analysis for marketing planning

Donald R. Lehmann, Russell S. Winer

（McGraw-Hill international editions, . Marketing & advertising series）

Irwin, 1997

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BA45808923
• ISBN:
  • 007115423X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xi, 211, 8 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- United States -- Management
• Parent Bibliography ID:
  • BA03817735