Analysis for marketing planning
著者
書誌事項
Analysis for marketing planning
（McGraw-Hill international editions, . Marketing & advertising series）
Irwin, 1997
4th ed
大学図書館所蔵 件 / 全4件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and marketing strategy where brevity, no coverage of the 4Ps, a heavy strategic focus and an emphasis on a marketing plan are desired. Conceptual and analytical in its approach, it centres on industry competitor and customer analysis and includes numerous examples.
目次
- Defining the competitive set
- industry analysis
- competitor analysis
- customer analysis
- market potential and forecasting
- analysis and strategy.
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